Wireless Number (mobile number) is a phone number assigned to a cellular device. Wireless numbers natively support SMS, typically represent personal phones, and are subject to TCPA regulations requiring consent for autodialed calls.
Wireless Characteristics
- SMS capable — Native text messaging support
- Personal — Usually individual, not shared
- Portable — Can be ported between carriers
TCPA Implications
Under TCPA, autodialed or prerecorded calls to wireless numbers require prior express consent. This is stricter than landline requirements.
Best Contact Channel
Wireless numbers are ideal for SMS campaigns and typically have higher answer rates during daytime hours than landlines.