Right-Party Contact Strategies

Right Party Contact (RPC) means reaching the specific person you intended to call. This is critical for collections, sales, and compliance. Phone intelligence helps ensure you're calling the right person.

Key Takeaways

  • RPC rate directly impacts revenue and compliance
  • Number reassignment is a major cause of wrong-party contacts
  • CNAM lookup helps verify you're reaching the right person
  • LRN Activation Date detects recently reassigned numbers

What is Right Party Contact?

Right Party Contact (RPC) occurs when you speak with the specific individual you intended to reach. RPC rate is calculated as:

RPC Rate = (Conversations with Intended Person / Total Live Contacts) × 100

High RPC rates are critical for:

  • Collections — FDCPA requires contacting the right person
  • Sales — Reaching decision-makers, not gatekeepers
  • Healthcare — HIPAA-compliant patient contact
  • Financial services — Account holder verification

Causes of Wrong-Party Contacts

Number Reassignment

When someone disconnects a phone number, carriers reassign it to new customers. The old owner's information remains in your database, but a different person now has that number.

  • ~35 million numbers reassigned annually in the US
  • Wireless numbers reassign faster than landlines
  • VoIP numbers may reassign within days

Shared Numbers

  • Family members sharing phones
  • Business lines with multiple users
  • Landlines in multi-person households

Data Entry Errors

  • Transposed digits
  • Wrong area codes
  • Incomplete numbers

Detect reassigned numbers. LRN Activation Date shows when numbers changed hands.

Get Free API Key

RPC Improvement Strategies

1. Check LRN Activation Date

LRN Activation Date reveals when a number was last ported or activated. If the activation date is after your last contact with the customer, the number may have been reassigned.

# Detect potential reassignment
last_contact_date = customer.last_contact
activation_date = lookup_result['lrn']['activation_date']

if activation_date > last_contact_date:
    # Number likely reassigned - verify before calling
    flag_for_verification(customer)

2. Use CNAM Verification

CNAM returns the caller ID name registered with the carrier. Compare against your records:

# Compare CNAM to customer name
cnam_name = lookup_result['cnam']['name']  # "JOHN SMITH"
customer_name = customer.full_name  # "John Smith"

if not names_match(cnam_name, customer_name):
    # Possible wrong party - flag for verification
    flag_potential_wrong_party(customer)

3. Implement Verification Scripts

Train agents to verify identity before discussing sensitive information:

  • Confirm full name and address
  • Verify last 4 of SSN or account number
  • Ask security questions

4. Track Wrong-Party Outcomes

When agents identify wrong-party contacts, update your database:

  • Flag the number as potentially reassigned
  • Do not call again without verification
  • Attempt to obtain updated contact information

Compliance Considerations

FDCPA (Collections)

  • Discussing debts with third parties violates the law
  • Wrong-party contacts can result in lawsuits
  • Documentation of verification attempts is essential

TCPA

  • Consent doesn't transfer with reassigned numbers
  • One wrong-party call to a reassigned number can be a violation
  • Safe harbor requires reasonable procedures

HIPAA (Healthcare)

  • Protected health information cannot be disclosed to wrong parties
  • Verification is required before discussing patient information

Implementation Checklist

  1. Add LRN Activation Date to your lookup workflow
  2. Store last_contact_date in your CRM
  3. Flag numbers where activation_date > last_contact_date
  4. Implement CNAM matching for high-risk records
  5. Train agents on verification procedures
  6. Track wrong-party outcomes and update records
  7. Re-validate periodically to catch reassignments

Related Articles

← Back to How Phone Intelligence Increases Contact Rates by 40%

Improve Your RPC Rate

LRN Activation Date and CNAM lookup help you reach the right person.