What is Data Enrichment?
Data enrichment augments your existing records with additional information. For phone numbers, this includes:
- Carrier — Which company serves the number
- Line type — Wireless, landline, or VoIP
- CNAM — Registered caller ID name
- Porting status — Has the number been ported?
- Activation date — When was it last ported?
- Validity — Is the number still active?
Benefits for Call Centers
Agent Screen Pops
Display enriched data when calls connect:
- Caller name for personalized greeting
- Line type context (mobile vs. home phone)
- Previous validation status
Smart Segmentation
Segment campaigns based on enriched data:
- Mobile-only SMS campaigns
- Landline evening calling campaigns
- VoIP numbers for separate handling
Routing Optimization
Use carrier data for intelligent routing:
- Least-cost routing by carrier
- Direct routes for major carriers
- Quality-based routing decisions
Enrich your database. Batch process your contact list with preview.
Try Bulk UploadEnrichment Process
1. Export Current Data
# Export from CRM/dialer
contact_export.csv:
id,phone,first_name,last_name,company
1001,5551234567,John,Smith,Acme Corp
1002,5559876543,Jane,Doe,Widget Inc
...2. Batch Process
Upload to VeriRoute Intel for enrichment:
- Preview results before paying
- Email notification when complete
- Download enriched CSV
3. Import Enriched Data
# Enriched results:
id,phone,first_name,last_name,company,carrier,line_type,cnam,is_valid
1001,5551234567,John,Smith,Acme Corp,Verizon,wireless,JOHN SMITH,true
1002,5559876543,Jane,Doe,Widget Inc,AT&T,landline,WIDGET INC,true
...4. Update CRM/Dialer
Import enriched data back to your system:
- Add new fields for carrier, line_type, etc.
- Flag invalid numbers for suppression
- Create segments based on line type
Enrichment Fields
| Field | Source | Use Case |
|---|---|---|
| carrier | LRN lookup | Routing, billing, analytics |
| line_type | LRN lookup | Campaign segmentation |
| cnam | CNAM lookup | Screen pop, verification |
| is_valid | Validation | List cleaning |
| ported | LRN lookup | Routing accuracy |
| activation_date | LRN lookup | Reassignment detection |
Ongoing Enrichment
Data enrichment isn't one-time. Establish a regular refresh cycle:
New Records
- Enrich at point of entry
- Real-time API during form submission
- Daily batch for imported leads
Existing Records
- Re-enrich every 90 days
- Prioritize high-value or active contacts
- Re-check before major campaigns
Best Practices
- Enrich at entry — Best data quality from the start
- Store enrichment date — Track freshness
- Re-enrich periodically — Data changes over time
- Use all relevant fields — Don't just validate, enrich
- Segment by line type — Different strategies for mobile vs. landline