Real Estate Lead Quality Verification

Real estate leads are expensive. Phone validation ensures you're spending time on real prospects with valid contact information, not chasing disconnected numbers or fake leads.

The Challenge

  • Lead costs range from $20-$100+ per lead
  • 10-30% of leads have invalid or fake phone numbers
  • Agent time wasted on unreachable leads
  • Speed-to-lead matters, but only for valid leads

The Solution

VeriRoute Intel validates real estate leads at point of capture, ensuring agents only receive leads with valid, reachable phone numbers.

Validation Benefits

Eliminate Fake Leads

Invalid phone numbers often indicate:

  • Fake leads from competitors
  • Bot-generated form submissions
  • Typos in phone numbers
  • Disconnected numbers from old data

Validation catches these before routing to agents.

Prioritize High-Quality Leads

Use phone signals for lead scoring:

  • Mobile number = higher intent (personal phone)
  • Landline = may be established household
  • VoIP = lower priority (may be tire-kicker)

Choose Right Channel

Match outreach to phone type:

  • Mobile leads: Text first, then call
  • Landline leads: Call during evening hours
  • VoIP leads: Email may be more effective

Implementation

Website Lead Forms

// Validate on form submit
const validation = await verirouteLookup(phone);

if (!validation.valid) {
    showError("Please enter a valid phone number");
    return;
}

// Route based on line type
if (validation.line_type === 'wireless') {
    lead.priority = 'high';
    lead.channel = 'sms_then_call';
} else {
    lead.priority = 'medium';
    lead.channel = 'call';
}

submitLead(lead);

Lead Provider Integration

Validate leads from Zillow, Realtor.com, or other sources:

  1. Receive lead from provider
  2. Validate phone before routing to agent
  3. Flag or reject invalid leads
  4. Route valid leads with enrichment data

CRM Enrichment

Add phone intelligence to existing leads:

  • Batch validate existing database
  • Add line_type for channel selection
  • Remove disconnected numbers

ROI Calculation

Metric Before After
Leads received 100 100
Valid leads 75 75 (identified upfront)
Agent time wasted 25 hours 0 hours
Contact rate 30% 45%
Effective cost/lead $50 (including wasted) $38

Data Provided

  • Valid/Invalid — Is this a real, assigned phone number?
  • Line type — Mobile, landline, VoIP, toll-free
  • Carrier — Which carrier serves this number
  • CNAM — Registered caller ID name
  • Activation date — How long at current carrier

Integration Options

  • API: Real-time validation in lead forms
  • Bulk upload: Validate purchased lead lists
  • CRM integration: Enrich existing contacts

Validate Your Leads

Stop wasting time on unreachable leads.

Get Free API Key View Pricing