CRM Data Enrichment with Phone Intelligence

Enrich your CRM contact records with phone intelligence data. Add carrier information, line type, caller ID names, and validation status to improve data quality and enable smarter customer engagement.

The Challenge

  • Incomplete records missing carrier and line type data
  • Outdated phone data that hasn't been validated in years
  • Missing segmentation ability by mobile vs. landline
  • No fraud signals in customer records

The Solution

VeriRoute Intel enriches your CRM database with phone intelligence, adding valuable data fields that enable better segmentation, routing, and customer understanding.

Enrichment Data Fields

Field Source Use Case
carrier LRN lookup Segmentation, routing
line_type LRN lookup Channel selection (SMS vs. voice)
cnam CNAM lookup Name verification, personalization
is_valid Validation Data quality, list hygiene
activation_date LRN lookup Fraud detection, trust scoring
last_enriched System Data freshness tracking

Enrichment Workflow

1. Export CRM Contacts

crm_export.csv:
id,phone,first_name,last_name,company
1001,5551234567,John,Smith,Acme Corp
1002,5559876543,Jane,Doe,Widget Inc

2. Batch Enrich

  1. Upload to VeriRoute Intel
  2. Preview enrichment results
  3. Process and download

3. Import Back to CRM

enriched_contacts.csv:
id,phone,carrier,line_type,cnam,is_valid,activation_date
1001,5551234567,Verizon,wireless,JOHN SMITH,true,2023-04-15
1002,5559876543,AT&T,landline,WIDGET INC,true,2021-08-20

How to Use Enriched Data

Smart Segmentation

  • Mobile customers → SMS campaigns, app push notifications
  • Landline customers → Voice campaigns, email priority
  • VoIP customers → Email focus, additional verification

Channel Optimization

Route communications to the most effective channel:

  • SMS only to mobile numbers
  • Appointment reminders via preferred channel
  • Marketing by line type

Data Quality Management

  • Flag invalid numbers for cleanup
  • Track validation age for re-enrichment
  • Monitor data quality metrics

Customer Insights

  • Carrier distribution of customer base
  • Mobile vs. landline trends
  • CNAM patterns for B2B vs. B2C

CRM Integration Options

Batch Import/Export

Works with any CRM that supports CSV:

  • Salesforce, HubSpot, Zoho
  • Microsoft Dynamics, Pipedrive
  • Custom CRM systems

API Integration

Enrich records in real-time via API: 

// On contact create/update
const enrichment = await verirouteLookup(contact.phone);
contact.carrier = enrichment.lrn.carrier;
contact.line_type = enrichment.lrn.line_type;
contact.cnam = enrichment.cnam.name;
await saveContact(contact);

Data Refresh Schedule

  • New contacts — Enrich at creation
  • Active customers — Re-enrich every 6 months
  • Before campaigns — Re-enrich target segments
  • Dormant records — Re-enrich before reactivation

Enrich Your CRM

Add carrier, line type, and CNAM to your contact database.

Get Free API Key View Pricing